Who is the cover star gracing the pages of the latest issue of ELLE Australia? You are. The local incarnation of the fashion bible has a mirror-style front on its October publication, making the reader the cover star. This is the first time an Australian publication has not utilised a model, star or influencer on its front.
Editor-in-chief Justine Cullen says of the move: “The October issue is about celebrating the true identity of today’s Australian women in a way that showcases the varied, layered and complex creatures that we are. It is about celebrating the state of the nation’s women right here, right now.”
“Our feature story ‘We are Women’, captures an incredible portrait of the different faces of Australian women, alongside stories of dreams and challenges. We hope our cover execution will encourage our readers to add their story to this history-making snapshot,” she continues.
The ‘We are Women’ story explores the hopes, dreams and challenges of 47 women and girls - aged from one-month through to one-century. Alongside everyday ladies, the story also features the likes of Lisa Wilkinson, Julie Bishop and Margaret Pomeranz.
Image: @elleaus
