If patience is still a virtue, then it seems that we are all in trouble. Being time-poor and responsibility heavy is a by-product of the modern age that has shaped our approach to all facets of our lifestyles - particularly when it comes to beauty.
Products that promise instantaneous results are seeing a boom, with global beauty industry analyst of NPD Group Karen Grant revealing the trend is an ongoing one: “While consumers look at craftsmanship and point of difference, they continue to seek instant gratification, from facial masks and bronzers that offer radiance, to bold lips and a mood-boosting scent.”
BD looks at some of the products that are about to reach the market, as well as the mainstays, promising consumers beauty fixes in a flash.
Anti-ageing:
- Avon targets droopy eyelids, bags, wrinkles and under-eye circles with a dual-action formula.
- Eminence Organics incorporates ingredients naturally high in phyto-estrogens to improve skin hydration and elasticity instantly.
- Racinne activates cell regenerating and attacks dark spots on contact.
- Paula’s Choice is a dual-purpose product that provides coverage, while helping to smooth wrinkles.
- Elizabeth Arden repair firms sagging skin, tackling wrinkles and age spots with vitamin E and tightening polymers.
- Medik8 serum attacks all kinds of pigmentation, improving luminosity via highly potent active ingredients.
- is an LED light therapy device that stimulates the production of collagen with three minute sessions per area.
Bronze:
- Vita Liberata brings bronze to your complexion, offering instant colour alongside hydration.
- Dirty Works leaves skin looking radiant, coating the body in a lightweight shimmer.
- by Naked Tan takes just two hours to develop and is formulated with shea butter and avocado oil to hydrate the skin simultaneously.
- ModelCo ONE NIGHT TAN is a wash-off mousse that creates a natural-looking bronze free from shimmers and illuminisers.
- A natural glow and luminosity can be achieved with the use of Clarins .
Cosmetic colour:
- Glam by Manicare are reusable and waterproof fashion labels inspired by the Destiny’s Child frontwoman that will make your peepers stand out.
- Jane Iredale Mineral Makeup’s provides instant subtle colour to the face and pout that adjusts to individual skin tones.
- Embrace the power brow with Babor , designed specifically to fill in those arches for long-term wear without smudging.
- NYX Cosmetics is a dual-ended pencil that not only colours, but shapes unruly eyebrows.
- Bodyography brings a metallic glow to the skin in the form of a long-lasting, lightweight powder shadow.
- CROP is a multi-tonal highlighting palette that can help to enhance and contour the skin, as well as reduce redness.
Blemishes and imperfections:
- Bliss’ targets unwanted lumps, improving circulation through exfoliation and peppermint extracts that impart an instant cooling sensation upon application.
- Physicians Formula Mineral Wear Talc-Free Mineral Correcting Powder acts as a corrector, primer and powder in one - offering consumers immediate colour correction, brightening and redness reduction.
- Quick Fix’s is formulated to rebalance oily skin with ingredients that include dead sea mud, zinc and tea tree.
- from Laura Mercier is a two-toned concealer that hides dark circles and blemishes by custom-blending your perfect shade.
- Remington Revitalise provides a cleanse ten times more effective than a manual scrub, with three interchangeable heads for different requirements.
- Kerstin Florian are multi-acid, vitamin-rich peel pads the refine the complexion, brightening it along the way.
- QVS Corn and Callus Shaver takes care of any icky foot scenarios, with five spare blades designed to gently remove hardened skin.
Hair:
- Carelli Gloss Treatment is a deep-conditioning treatment formulated with aloe vera and plant extracts that restores dry, damaged locks.
- VS Sassoon’s VS Sassoon Big Hair Styler VS2775A creates instant big hair. It couples a hair dryer with a motorised brush, offering users body and volume, with the added benefit of shine and smoothness.
- Transform oily hair without a wash - Batiste absorbs dirt, grease and product build-up once sprayed on hair roots.
- label.m’s is a hair powder that creates instant body and volume from the roots.
- Repairing Deep Conditioner from Hask takes just 10 minutes to transform your hair from over-processed straw to silky smooth.
- Nak is a leave-in treatment formulated with argan oil that boosts shine and vibrancy to locks.
- OGX boosts curls and reduces frizz with coconut milk, kukui oil and jasmine.
- De Lorenzo Elements Ocean Mist Sea Salt Styling Spray creates beachy locks without any tangles or knots.
- Marc Anthony refreshes lank locks with a formulation free from talc, starch and any chalky residue that often accompanies the product.
- Davroe is a finishing spray with lasting hold that doesn’t disrupt the hair’s natural moisture balance.
- Joico penetrates porous hair, creating durable bonds that reduce split ends and prevent new ones from forming.
Beauty dilemmas:
- Dermalogica UltraCalming Mist dramatically reduces redness or inflamed skin (no matter its cause) within 30 minutes.
- Bump eRaiser is a tea tree oil-laden, salicylic acid-ridden mixture that eliminates ingrown hairs, razor bumps and pimples that have formed.
- Remove any trace of bloodshot eyes with , using the ingredient Naphazoline Hydrochloride - a decongestant.
- Hollywood Fashion Secrets has you covered, no matter the situation with its inclusion of fashion tape, soothing spots, satin nipple covers, oil blotting tissues and make-up wipes, as well as a mini sewing kit, hair tie and nail file.
- For the piercing-lover, from Blomdahl are available in medical plastic studs or medical-grade gold and silver titanium to keep piercings clean and infection-free.
- banishes chapped lips, boosting hydration levels with cocoa butter, camphor and menthol.
- bids goodbye to cold sores by targeting its typical causes (dry lips, sunburn, stress and fatigue) with a balm formulated with cocoa seed butter, petrolatum and glycerin.
- Firming lotion Thalgo assists in sculpting the abdominals, firming fatty tissue.
Teeth:
- Stained teeth are banished with , a ten-session whitening kit which includes pre-loaded lower and upper mouth trays.
- Arm & Hammer’s Advanced White Baking Soda and Peroxide harnesses a special water-activated peroxide to enhance whitening with a single wash.
- by iWhite is an alcohol and hydrogen peroxide-free daily product that removes stains, discolouration and plaque.
Nails:
- Fabuluscious Mirror Shine Top Coat nourishes the nail and cuticle, boosting strength while covering the nail itself in a noticeable sheen.
- Nubs for nails? Kiss’s is a ruby red range of press-on false nails that last up to a week.
- UBU’s has a quick pedicure covered, no matter your location.
Image crop: @ModelCo_Cosmetics
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