Five of Australia’s popular magazine brands are combining their talents to launch THE EDIT - unique sample boxes curated by the teams on Harper’s BAZAAR, CLEO, COSMOPOLITAN, Dolly, and ELLE.
Created in partnership between Bauer Media and Chicane Marketing, THE EDIT sample boxes will feature a selection of on-trend products hand-picked each quarter to reflect the essence of each magazine. The initiative gives brands the opportunity to place their products directly in the hands of consumers - delivered straight to their door.
“We value the tangible impact of sampling and have already had great success with clients investing in our existing sampling opportunities such as our Royal Show showbags, which reach over 100,000 readers nation-wide each year. This is a great addition to our sales portfolio and another exciting way for our commercial partners to connect their product with Australian women,” says Bauer Media director of media solutions Simon Davies.
Chicane Marketing director Brendan Williams adds: “As Bauer Media’s sampling agency, we are thrilled to be a part of this new project. THE EDIT epitomises strategic product placement, with the activity’s premise based on connecting brands with loyal magazine readers, whom are actively seeking a sampling experience.
“The exclusive nature of this in-home sampling opportunity is unique as it enables five segmented target markets, each aligned with the magazines, to trial and engage with participating brands. This tailored sampling exercise, coupled with the endorsement from Bauer Media’s revered editorial team, offers an exceptional opportunity for partnership brand marketing.”
