With 20 years experience in the industry across a wide range of disciplines, Esprit Magazine founder Andrea Ferrari is thrilled to announce she has appointed Nicci Herrera to the position of national sales manager.
Herrera is a trained beauty therapist and proven entrepreneur - having founded the Lust Have It! sampling box business. Her most recent role saw her working alongside former Benefit general manager Justin Fullerton in the position of sales development manager NSW/ACT for the brand.
On, the appointment, Ferrari comments: “Esprit’s growth is indicated by subscription and ad sales growth along with the enthusiastic feedback of an engaged readership. Daily I can see openings and ideas for business and brand development, ringing bells to me that it was time to appoint a new member of the team to help build on these opportunities. We were committed to finding a team member who has a special relationship with the industry as well as a keen sense of opportunity and creativity. Enter Nicci!
“In her first week, Nicci has made the invigorating difference in helping to reset the planned goals that we were hoping for… and is bursting with more new ideas. Developing new concepts in the new year is going to be huge fun and very productive. It’s all about giving our readers an even better experience.”
Herrera adds: “I am very excited to be joining Andrea and the team at Esprit. As national sales manager at Esprit, I am very excited to nurture existing Tier 1 brands and develop new business: building platforms and strategy to take Esprit to new levels. With my entrepreneurial background and 20+ years of industry experience, ranging from the shop floor to the boardroom, I am certain I can make a difference. I [am] very much looking forward to working with brands and their marketing goals to have successful and effective campaigns for 2016 and beyond.”
