As another year draws to a close, BEAUTYDIRECTORY takes a look over the trends, categories, events and content that sparked the most attention when it comes to beauty in 2015.
Digging through site statistics for the entire calendar year, we’ve found the top 10 items based on clicks. From major industry movements to educational features - discover just what garnered the most views for beauty in 2015.
TOP SITE STATS
Top searched keywords
- Mascara
- Lipstick
- Blush
- Lip balm
- Organic
- Dry shampoo
- Sunscreen
- Bronzer
- Nails
- Primer
Top categories
- Make-up
- Hair
- Skincare
- Fragrance
- Men's
- Bodycare
- Wellbeing
- Hands and feet
- Suncare
- Babycare
TOP CONTENT
Top articles
- The four beauty bloggers/vloggers worth bookmarking
- Gyan Yankovich to depart CLEO/DOLLY
- Eleanor Pendleton becomes a brand muse
- CLEO/DOLLY welcome new beauty editor
- Two Birds Talking split
- Skin is in: the top three trends in skincare in 2015
- The four beauty bloggers set to impress
- A farewell to ‘wellness warrior’ Jess Ainscough
- Changes to the marie claire beauty team
- The A-Z of Australian brands
Top beauty events
- McPherson’s combined beauty showings
- Benefit Cosmetics Roller Lash launch
- Burt’s Bees expands its Intense Hydration range
- Jo Malone London Mimosa Cardamon launch
- Chapstick Jetsetter launch
- Jurlique New Year breakfast
- L’Oréal Paris 2015 product launches
- Dr. LeWinn’s Eternal Youth Luminosity range launch
- ECOYA Grand Celebration Candle launch
- Bastille Day celebrations with Pierre Fabre
Top industry news articles
- Gyan Yankovich to depart CLEO/DOLLY
- Eleanor Pendleton becomes a brand muse
- CLEO/DOLLY welcome new beauty editor
- Two Birds Talking splits
- Changes to the marie claire beauty team
- Who What Wear teams revealed
- Alexandra Whiting editor of new POPSUGAR site
- Alison Rice’s new role as Who What Wear launches
- Five Bauer magazines unite for new venture
- Leigh Campbell to head up lifestyle at Huffpost
Top best practice articles
- A blogger’s guide to creating a killer media kit and rate card
- Approach tactics: a guide for bloggers and brands
- Best practice: How to contact media
- Event timing 101: The dos and don’ts for print and digital
- Simple tips for gaining maximum traffic to your website
- Is your brand social media savvy?
- The definitive guide to creating a fail-proof press release
- Beauty ed tips for creating click-worthy newsletters
- Vlogging tips from Australia’s YouTube beauty stars
- Top tips for creating killer video content
Top digital articles
- The future of beauty blogging in Australia
- So, just how lucrative is blogging in Australia?
- The number one brand in Oz for social media engagement
- The blogger making $15,000 per Instagram post
- Simple tips for getting maximum traffic to your website
- What magazines are dominating Instagram?
- Is your brand social media savvy?
- Beauty ed tips for creating click-worthy newsletters
- Maybelline's ground-breaking Instagram step
- Australia’s best-performing beauty brands on Instagram
Top product trend features
- Skin is in: the top three trends in skincare in 2015
- The A-Z of Australian brands
- The latest bodycare trends you need to know
- The nine biggest health trends of 2015
- Pucker up a look at this year’s lip trends
- What’s new in the mums and bubs department
- The hair necessities: hair care in 2015
- Get glowing: Self-tanning products for summer 2015
- The 14 need-to-know health detoxes
- All about that face: Colour cosmetic trends in 2016
Most successful campaigns
- The A-Z of Australian brands
- 2015 MBFWA backstage reports
- McPherson’s combined beauty showings
- Approach tactics: a guide for bloggers and brands
- Nadia Fairfax talks blogging and brand ambassadorships
- Dr. LeWinn’s Eternal Youth Luminosity range launch
- MBFWA 2015 hair and make-up schedule
- Rosehip oil - the surprising truth
- The Body Shop hosts Sensorium
- The new skincare product set to be a cult hit