First it was director of sales Tony Kendall departing Bauer Media to head up the Australian Radio Network (ARN), now the newly-instated CEO has announced he is taking Bauer Xcel Media general manager consumer digital and Xcel Labs Sarah Belle Murphy with him.
Working at Bauer Media since January 2013, Murphy was responsible for setting up the digital strategy for consumer and commercial networks and generating and executing the business cases for digital initiatives. Before Bauer, Murphy was the digital business manager at Mi9.
With ARN owning commercial radio networks KIIS and Pure Gold, Kendall will be working with Murphy to transform the company from broadcasters of radio into "integrated multi-platform operators".
“For ARN, the next big opportunity is around commercialising our growing digital and social footprints. We’re going to take an audience-first approach to content delivery; understanding when people want to consume content across broadcast, mobile, digital, and social platforms. We’ve got a really highly-engaged audience on air, two million people online and three million social media fans. We want to really turbo-charge these numbers,” Kendall tells The Australian.
Looks like 2016 may bring with it some exciting new online developments...
