How Jurlique is increasing its digital footprint

After already earning the title of Australia's number one prestige skincare brand, is looking to up the ante in 2016 - hiring a digital agency to help develop and implement a global digital strategy for the brand.

Jurlique has employed Switched on Media to grow the natural botanical-based skincare business in Australia, the UK, and the US.

“Jurlique is one of Australia’s great business success stories, we are incredibly excited to join the Jurlique team and help the brand move into its next phase of growth within the digital space.  The team are thrilled that we were selected and can’t wait to get started,” says Switched on Media business director Sam Powell.

Jurlique global digital and e-commerce director Fiona Moylan adds: “We are excited about our global digital and e-commerce plans for 2016 and beyond, so it’s extremely important we partner with the right agency to help us reach our business goals.

“We were impressed with Switched on Media’s ability to understand our business goals and brand values, but what impressed me most was their methodological and pragmatic approach to building our digital footprint – a buzzword-free zone, what a nice change. I’m looking forward to working with the Switched On Team.”

Image: Instagram.com/jurliqueaus