The most popular stories and keywords in February

With industry movements galore featuring high on the most-clicked articles and food making an entrance twice in the top searched keywords, BEAUTYDIRECTORY’s user statistics this month  were aflood with interesting insights.

Below, we take a look at the top searched keywords, articles, and events on BD throughout February:

Top searched keywords

  1. Hair colour
  2. Serum
  3. Mascara
  4. Body butter
  5. Hair dye
  6. Honey
  7. Translucent powder
  8. Chocolate
  9. Lavender
  10. Soap

Top articles

  1. Leigh Campbell on life after Cosmo
  2. Sarah Brooks-Wilson’s exciting new gig
  3. Meg Bellemore takes on new role
  4. SHOP Til You Drop closes website
  5. Chloe Brinklow reveals all on Tomboy Beauty
  6. Bronwyn McCahon to depart Cosmopolitan
  7. Beauty vlogging’s rising star
  8. What’s in store for the beautyheaven Group in 2016
  9. Seven new recruits join BD
  10. Beauty magazine Laud lands

Top events

  1. Burt’s Bees 100% Natural Lipstick launch
  2. CLINIQUE Pep Start event
  3. Revlon Valentine’s Day breakfast
  4. Priceline Pharmacy The Beauty Script Live media event
  5. WOTNOT Facial Wipes product launch event
  6. philosophy ultimate miracle worker event
  7. Helmut Lang fragrance launch
  8. The Body Shop British Rose launch
  9. Hipster brand Sun Bum launches in Australia
  10. M.A.C S/S16 Trend presentation