Amazon launches fashion and beauty show

This week sees Amazon take another step into the beauty and fashion arena with the launch of its 30-minute live daily show, Style Code Live.

Hitting the air on Wednesday at 1pm (Tuesday 9pm ET), the show will feature beauty and fashion tips and looks, as well as a live chat. Throughout the show, links will appear that highlight products and topics viewers can find and purchase on Amazon.com.

Hosts of the television show include celebrity interviewer Lyndsey Rodrigues, Good Morning America and Nightline correspondent Rachel Smith, and television personality Frankie Grande.

Style Code Live will be streamed from Monday to Thursday, with a "best of" show being aired on Friday. Content will also appear on Facebook, Instagram, Twitter, Snapchat and via an email subscription.