Earlier this month BD revealed GRAZIA was returning to our shores as a digital pure-play, now the title is thrilled to announce it has been named the official media partner of Mercedes-Benz Fashion Week Australia.
The partnership will see GRAZIA cover Fashion Week in multilingual video and social formats on behalf of IMG Fashion, the company responsible for running MBFWA. The site's team will help deliver global content to media, buyers, and influencers.
"It is a testament to our modern approach to content design and data capabilities that IMG Fashion has chosen to partner with GRAZIA for this kind of international coverage – an Australian first," says GRAZIA general manager Marne Schwartz.
"This partnership will allow us to immediately rejoin an international fashion conversation delivering relevant and targeted content to readers."
