Burt's Bees enjoys massive international expansion under Clorox, Australia on track for double digit growth in organic hair care, Victoria's Secret 2016 What Is Sexy List, and Australian total ad spend to reach $13.7 billion in 2016.
Burt's Bees enjoys massive international expansion under Clorox
There was a bit of hand-wringing in 2007 when natural brand Burt's Bees was acquired by Clorox, the multinational renowned for its namesake bleach. But, in hindsight, it was a great move. In the US, Burt's Bees is sold in mass retailers, but overseas it has a premium positioning and operates 13 standalone stores. The brand's Korean boutique is even located in an upmarket area where its neighbours include Giorgio Armani.
According to Clorox CEO Benno Dorer: "Burt's Bees is a very profitable business internationally. The brand is now sold in more than 40 markets worldwide - up from five since its acquisition by Clorox - half of which it has entered in the last three years. The company is aiming to achieve 10 to 15 per cent sales growth for Burt's Bees, compared to 3 to 5 per cent for Clorox as a whole".
The all natural positioning and multi-segment offering of Burt's Bees will make the brand an even stronger competitor to other natural market leaders such as and Weleda, predicts Euromonitor. Recent product launches such 100% Natural Lipsticks and Tinted Lip Balm herald a further push into the high profit makeup category.
Australia on track for double digit growth in organic hair care
A new report by Credence Research pinpoints China and Australia as the two largest markets for organic/natural hair care in the Asia/Pacific region. Both countries are expected to experience double digit growth over the next five years, says the analyst. But the fastest growing market will be India, predicted to spike by over 10 per cent a year through to 2022.
Organic and natural colourants and hair products currently account for 30 per cent of global hair care revenues, reveals Credence. North America is the world's largest market, and is also projected to enjoy double digit growth over the next five years, stimulated by a wave of new product releases. Germany is the biggest organic/natural hair care market in Europe with an 18.03 per cent market share, followed by France (14.01%) and the UK (12.34%).
Strong consumer awareness in the Middle East translates to huge potential in Turkey, Iran, Saudi Arabia and Egypt. But, in spite of its flagging financial fortunes, Brazil remains the fastest-growing market in South America and the rest of the world.
Victoria's Secret 2016 What Is Sexy List
Sure, it's a rundown linked to a new product, Victoria's Secret Very Sexy Now fragrance. But the brand collated opinions from Twitter to come up with a vox pop of what constitutes beguiling today. Too late for the running, but Gal Gadot as Wonder Woman in Batman v Superman: Dawn of Justice is also trending strongly on Twitter for the title of Sexiest Super Heroine, not least because her action scenes packed real punch.
1) Kerry Washington ( Sexiest Actress)
2) Jennifer Lopez ( Forever Sexy)
3) Julianne Hough ( Sexiest Legs)
4) Olivia Munn ( Sexiest Hair)
5) Rashida Jones ( Sexiest Sense of Humour)
6) Alex Morgan, the US soccer player ( Sexiest Athlete)
Australian total ad spend to reach $13.7 billion in 2016
2015 was a record year for advertising with media spend in Australia lifting 5.1 per cent. There's more good news to come, says the Carat Advertising Expenditure Report. Major events such as the Olympics in Rio, the Federal Election and improved consumer sentiment are expected to result in 2.5 per cent increase in total ad spend this year to $13.7 billion.
It's the same story globally, notes Carat. The global advertising market is set to reach AUD$701.66 billion this year. Television is still number one with a projected 41.4 per cent market share in 2016, dipping slightly to 40.7 per cent in 2017. Digital remains the fastest climber percentage-wise and is on-track to reach 29.3 per cent of the global ad market by 2017.
The global magazine spend seems to have stabilised at 6.5 per cent for this year, almost flatlining to 6.1 per cent in 2017. Outdoor and radio have similar market shares worldwide, but in Australia outdoor is expected to overtake radio by 2019.
Newspapers still lead global print ad spend, but are declining more sharply - from 12.4 percent in 2015 to a projected 10.3 per cent by 2017. Online display is the fastest growing digital sector in Australia, notes Carat, and expected to grow by 14 per cent in 2016 to snare 34.4 per cent of total online investment.
Snippets from the wires
- Luxury skincare and cosmetics, led by , have propelled parent company Pola Orbis to a sales rise of 6 per cent for the first quarter of the year to 48 billion yen ($AUD$551 million).
- Aritaum's expansion in the US isn't AmorePacific's only shop front initiative. The K Beauty giant opened Korea's largest single brand cosmetics boutique in Seoul last week. Dedicated to Sulwhasoo, its luxury skincare brand, the five storey premises boasts a spa, gift-wrapping and an events space for VIP clients.
- L'Officiel celebrates its 95th anniversary this year. The magazine's publisher, Les Editions Jalou, has eight titles in France and 47 overseas, including Australia. After a two year stint as editor-in-chief, Frederique Dedet, has departed. The former EOC, Marie Jose Susskind Jalou, who filled the role from 1988 to 2003 is getting back into the harness. The business is very much a family-run enterprise - the General Manager of Les Editions Jalou, Bernard Eymere, is Marie Jose's son. Her two daughters - Vanessa Bellugeon and Jennifer Eymere - are L'Officiel's EOC for fashion and creative director, respectively.
- Hedi Slimane, the creative director of St Laurent, is leaving, ending months of speculation about an exit. His designs might have divided the critics, but he boosted the bottom line of the storied fashion house. Revenues rose 27 per cent in 2014, and close to 38 per cent in 2015.
Article image: Instagram.com/BDAustralia
Newsletter image: Instagram.com/flipandstyle
