With desires to be the dominant online beauty destination across the Asia-Pacific region, Adore Beauty is thrilled to announce its expansion plans are already underway with news the e-store has launched into China via Tmall Global (tmall.hk).
China is the ideal first international footprint for Adore Beauty, with the country boasting the largest cosmetic market in the world. Targeting China’s growing demand for ethical and natural beauty products that are not tested on animals, Adore Beauty’s Chinese arm will stock popular Australian brands not currently available in the country.
“Chinese shoppers are very discerning and favour high-quality, environmentally-friendly beauty products, which is why Australian brands are very popular, but until now [they] have largely been unavailable in this market. We see a huge opportunity to launch these brands in China via Adore Beauty’s TMall store,” says Adore Beauty CEO and founder Kate Morris.
“Momentum is strong and we are ready to take Adore Beauty to the next level and realise our vision to become the number one online premium beauty retailer, not just in Australia but in the region. We pride ourselves on being a customer-centric retailer that truly understands the premium beauty consumer.
“We grew our product range from 6000 to 10,000 products in the last 12 months, including signing up industry favourites and Ella Baché, and increased revenue by 70 per cent. We are looking forward to working with TMall to further build our business across APAC.
