Deloitte's new study Global Powers of Retailing 2016 has revealed some key findings into the influence of digital channels on purchasing decisions, with Aussies found to be a highly influenced bunch.
The study had Australians ranked third in the world for digitally influenced purchases, with the US and Canada coming in first and second. Germany was positioned fourth, while the UK was fifth.
The report found that when it comes to Australians’ purchasing habits, 40 per cent of visits to retail bricks and mortar stores are digitally influenced. On top of this, 65 per cent of shoppers use digital devices before shopping and 31 per cent while shopping.
These are significant numbers, especially with the use of digital devices for research, find and compare estimated to help boost conversion to sales by 25 per cent.
