The millennial beauty execs breaking new ground

Everywhere you turn there's another millennial pushing the boundaries of business – driving innovations in product development, communications, commerce, and creativity. 

Recognising this, WWD Beauty Inc has put together a guide of 50 people under 40 who are leading the industry forward – whether it be as an entrepreneur or as part of an established company.

Below, we take a look at the full list of innovators...

1. Jessica Alba, founder, The Honest Co., Age: 35
2. Lora Arellano, co-founder, Melt Cosmetics, Age: 29
3. Dana Bomar, co-founder, Melt Cosmetics, Age: 28
4. Jen Atkin, celebrity hairstylist, founder, Ouai Haircare, founder, Mane Addicts, Age: 36
5. Katia Beauchamp, chief executive officer and co-founder, Birchbox, Age: 33
6. Cara Bonilla, creative director, Ulta Beauty, Age: 38
7. Frederick Bouchardy, founder, Joya Studio, Age: 36
8. Dan Brenner, chief executive officer, InstaNatural, Age: 27
9. Lauren Brindley, group vice president, beauty and personal care, Walgreens, Age: 37
10. Stacie Brockman, co-founder, Métier Creative, Age: 26
11. Erin Kleinberg, co-founder, Métier Creative, Age: 30
12. Hannah Bronfman, founder, HBFit, Age: 28
13. Tim Coolican, deputy general manager, L'Oréal Paris, Age: 38
14. Virginie Courtin-Clarins, Age: 30
15. Prisca Courtin-Clarins, Age: 29
16. Jenna Courtin-Clarins, Age: 29
17. Claire Courtin-Clarins, Age: 28
18. Sam Cheow, chief product accelerator, L’Oréal U.S., Age: 39
19. Grace Choi, founder, Mink, Age: 32
20. Maggie Ford Danielson, HSN account director and global beauty authority, , Age: 35
21. Annie Ford Danielson, guardian of the brand DNA and global beauty authority, Benefit, Age: 29
22. Michael Dubin, founder and chief executive officer, Dollar Shave Club, Age: 37
23. Isamaya Ffrench, make-up artist, Age: 26
24. Tara Foley, founder and chief executive officer, Follain, Age: 31
25. Kristy Frivold, director of innovation, Sephora, Age: 34
26. Sarah Gibson Tuttle, founder, Olive and June, Age: 35
27. Ben Gorham, founder, Byredo, Age: 38
28. Cassandra Grey, founder and chief executive officer, Violet Grey, Age: 38
29. Adina Grigore, founder and chief executive officer, S.W. Basics, Age: 31
30. Eric Gruen, associate brand director, Olay, Age: 31
31. Beth Hayes, vice president and divisional merchandise manager, Sephora Collection, Age: 37
32. Huda Kattan, founder, Huda Beauty, Age: 32
33. Christine Luby, co-founder, Pinrose, Age: 33
34. Erika Shumate, co-founder, Pinrose, Age: 32
35. Natalie Mackey, founder, Glow Concept, Age: 32
36. Mita Mallick, director, diversity outreach and inclusion, Unilever, Age: 38
37. Josie Maran, founder, Josie Maran Cosmetics, Age: 38
38. Stephi Maron, founder and CEO, Blushington, Age: 26
39. Melody McCloskey, co-founder and CEO, StyleSeat, Age: 31
40. Candace V. Mitchell, co-founder and chief executive officer, Techturized Inc., Age: 28
41. Michelle Phan, co-founder, Ipsy, Age: 29
42. Beth Pickens, managing director, William Blair, Age: 38
43. Jessica Richards, owner and founder, Shen, Age: 31
44. Gina Ritchie, buying director, beauty and accessories, Liberty of London, Age: 37
45. Dianna Ruth, chief operating officer, Milk Makeup, Age: 35
46. Julia Sloan, vice president, global communications and fashion relations, Nars, Age: 36
47. Jill Stutzbach, divisional merchandise manager, Prestige Cosmetics, Ulta Beauty, Age: 37
48. Tristan Walker, founder and chief executive officer, Walker and Company Brands, Age: 31
49. Emily Weiss, founder and chief executive officer, Into the Gloss and Glossier, Age: 31
50. Alicia Yoon, founder and chief executive officer, Peach and Lily, Age: 34

Image: Instagram.com/Honest_Beauty