Pacific Magazines has welcomed Monday morning with a series of major changes across its publishing arm. The company will be cutting ties with Prevention magazine, the licence of which will revert back to Rodale in January. The December/January issue of the publication (available in November) will be the last published by Pacific Magazines, with Rodale expected to announce the new publisher shortly.
As for the other publications, Your Garden will cease publishing entirely, while Practical Parenting and Bride to Be will continue as pure-play digital brands. Bride to Be will be relaunched as mywedding.com in September.
Pacific Magazines CEO Peter Zavecz comments of the news: “Our portfolio changes are designed to focus Pacific on its key consumer brands and categories and to build a stronger business, more able to provide outstanding multi-platform content experiences for our audiences and successful outcomes for our clients. The decisions announced today are part of a transformation process at Pacific which creates a more sustainable, future-focussed business with stronger competitive advantage.”
He continues of the decision: “The decision for Pacific to cease publishing these titles in print has not been an easy one. We are very sad to say goodbye to the talented staff and friends whom are affected by today’s changes. I would like to sincerely thank our staff for their contribution to these brands.”
