It's renowned for tapping into the latest It girl, and now is thrilled to announce it is collaborating with model-of-the-moment Hailey Baldwin on a new colour cosmetics product range.
Baldwin worked closely with ModelCo founder and CEO Shelley Barrett to develop the high-end limited-edition Hailey Baldwin for ModelCo cosmetic collection, launching this November. The range will be available exclusively at ModelCo's online store and through retailer Mecca Maxima.
“The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products. I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo. I feel that ModelCo has a modern, innovative approach to beauty and I love that my fans can now create my personal beauty style. My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas,” says Baldwin.
Barrett adds: “Hailey epitomises raw beauty and has a look which is very edgy, modern and cool. I felt compelled to join forces and bring Hailey’s fresh take on beauty to her many fans around the world. It was inspiring to work with her on this project and inject a renewed, contemporary feel to the ModelCo brand.”
To build on the hype about the upcoming collection, Baldwin has launched the hashtag #thebeautysquad.
