Australians’ attitudes towards cosmetic treatments are changing at a rapid pace, according to the latest survey by Cosmetic Physicians College of Australasia (CPCA). The annual study, now in its ninth year, confirms that more Australians than ever are considering treatments, particularly of the non-invasive kind. That’s 35 per cent of the population, with 26 per cent of respondents undergoing a procedure in the last month alone – a figure double that of last year.
Anti-ageing is the key driver for non-invasive treatments – 54 per cent admitted to worrying about looking old. Eighty per cent were also supportive of treatments that halt or reverse the ageing process – a 10 per cent increase over the past three years. Anti-wrinkle procedures and chemical peels are the most popular treatments, alongside hair removal, microdermabrasion and non-surgical fat reduction.
Says CPCA spokesperson Dr Catherine Porter of this year’s findings: “Earlier this year we found that Australians’ spend on cosmetic treatments had topped $1 billion and their popularity continues to rise. Australia’s spend per capita is amongst the highest globally, and we are seeing a growing number of people incorporating cosmetic procedures into their everyday beauty and grooming routine. Reduced costs for patients and advancements in medical technology – meaning procedures are less invasive with minimal to no downtime – are helping drive uptake of these procedures.”
