After joining Women's Health back in 2007 as launch editor, Felicity Harley is leaving the Pacific Magazines family this December to head up an unnamed female content platform at News DNA. News DNA is an alignment of all News Corp Australia's digital assets within the news, food, lifestyle, prestige, and women's categories.
“Over the past nine years, Felicity has done a great job leading Women’s Health to new heights, and she leaves behind a team that’s the best in the business. We wish her well in her new endeavours,” says Pacific Magazines general manager - fashion, beauty and health Jackie Frank.
News DNA managing director Nicole Sheffield adds: “Felicity is an incredibly talented editor and I’m delighted that she is joining our already exceptional line-up of editors within News DNA. Felicity is highly respected in the industry and has a strong track record of developing brands, campaigns and content that connects with consumers. Under her leadership, this new digital brand will develop into an incredibly successful platform that will engage Australian women. We’ve done extensive research for the new site and we’re very confident we are building an Australian brand women will want to be part of.”
Discussing the new role, Harley states: “I’m delighted to be joining News DNA to launch a fantastic new brand that speaks to Australian women. Delivering great content to women has always been my passion and I’m honoured to have this rare opportunity to launch a new digital brand that truly resonates. Building and curating a new brand is thrilling and I’m confident Australian women will see this site as an important part of their everyday life. I’m excited to be working under Nicole’s visionary and enthusiastic leadership and I’m looking forward to working with the ever-so-talented Melissa [Overman, women's network executive editor] on bringing a positive, stimulating and dynamic digital offering.”
The new female platform is set to launch early next year.
