It was a big night for ghd on Wednesday night, with the brand using a media event to announce two major moves: Logie-nominated actress Pia Miller is the new local brand ambassador, while renowned hair director Richard Kavanagh has been appointed creative director.
“We are absolutely thrilled to have Pia as our new brand ambassador. Besides her amazing beauty, she personifies confidence and style whilst being a little daring, everything that ghd stands for. Pia is someone that young women look up to and through the incredible reach on her social media channels, she is accessible to a broad audience. As a brand, accessibility has always been part of our ethos and we take every opportunity to connect with stylists and consumers,” says ghd Australia and New Zealand managing director Ludovic Dellazzeri.
On the partnership, Miller reveals: “ghd is a brand I genuinely love and have used for many years, so it’s an honour to join the ghd family. I have always felt that great hair is a woman’s best asset, and I am thrilled to be partnering with a brand that gives women the confidence to look and feel amazing every day.”
In discussing the appointment of Kavanagh, Dellazzeri says: “ghd is so pleased to be signing Richard Kavanagh as creative director of Australia/New Zealand. Richard shares our vision for the creation of glamorous and gorgeous hair for every woman. His unmatched instincts for quality and creativity have inevitably led to success in this industry. We look forward to working with Richard. His passion and experience inspires women to explore, develop and improve their styling skills under his expert guidance.”
Kavanagh adds: “I'm very excited to be joining the ghd family as Australia and New Zealand creative director. ghd has long been the leader in hair styling, creating the very best in high-end equipment for hairdressers and consumers alike. ghd’s ethos of providing good hair days for women everywhere really resonates with me and I can't wait to connect with their stylists, salon creatives and customers to help bring happiness through great hair to more people.”
