While often those after fame and fortune head for Hollywood, the digital age has made global success further afield far more possible thanks to instant communication.
This is particularly true for digital influencers who can find success no matter their location – as Nikkie De Jager (of NikkieTutorials) comments to WWD: “Social media has such a global reach it almost doesn’t matter where you are.” Proving De Jager’s point, the website recently unveiled just who is making waves around the world, outside of the US, region by region.
EUROPE
Zoella
Zoe Elizabeth Sugg
YouTube: 11.1 million subscribers
Instagram: 9.4 million followers
EnjoyPhoenix
Marie Lopez
YouTube: 2.6 million subscribers
Instagram: 3.3 million followers
Pixiwoo
Samantha Chapman and Nicola Haste
YouTube: 2.1 million subscribers
Instagram: 1.34 million combined followers
CutiePieMarzia
Marzia Bisognin
YouTube: 6.7 million subscribers
Instagram: 4.5 million followers
NikkieTutorials
Nikkie De Jager
YouTube: 5.3 million subscribers
Instagram: 5.4 million followers
Bubzbeauty
Lindy Tsang
YouTube: 2.96 million subscribers
Instagram: 806,000 followers
BibisBeauty
Bianca Heinicke
YouTube: 3.7 million subscribers
Instagram: 4.1 million followers
TheKateClapp
Ekaterina Trofimova
YouTube: 4.8 million subscribers
Instagram: 4.6 million followers
Patry Jordan
YouTube: 2.8 million subscribers
Instagram: 537,000 followers
Patricia Bright
YouTube: 941,550 subscribers
Instagram: 501,000 followers
ASIA
Pony Makeup
Hye-Min Park
YouTube: 1.7 million subscribers
Instagram: 2.6 million followers
Soo-hye Park
YouTube: 1.1 million subscribers
Instagram: 264,000 followers
Pearypie
Amata Chittasenee
YouTube: 262,527 subscribers
Instagram: 1.4 million followers
Lauren Curtis
YouTube: 3.6 million subscribers
Instagram: 1.5 million followers
Shaaanxo
Shannon Harris
YouTube: 2.7 million subscribers
Instagram: 1.3 million followers
Chloe Morello
YouTube: 1.9 million subscribers
Instagram: 764,000 followers
Wengie
Wendy Huang
YouTube: 3 million subscribers
Instagram: 465,000 followers
Tina Yong
YouTube: 1 million subscribers
Instagram: 47,300 followers
Daddoa
Da Sol Lee
YouTube: 738,950 subscribers
Instagram: 174,000 followers
Beautyklove
Keren Legaspi
YouTube: 616,040 subscribers
Instagram: 18,400 followers
MIDDLE EAST
Huda Beauty
Huda Kattan
YouTube: 1.4 million subscribers
Instagram: 15.1 million followers
Hayla TV
Hayla Ghazal
YouTube: 2 million subscribers
Instagram: 888,000 followers
TheMayaAhmad
Maya Ahmad
YouTube: 332,263 subscribers
Instagram: 940,000 followers
Monakattan
Mona Kattan
YouTube: NA
Instagram: 1.4 million followers
Joellembc1
Joelle Mardinian
YouTube: 37,313 subscribers
Instagram: 4.8 million followers
Dalalid
Dalal Al Doub
YouTube: 395,763 subscribers
Instagram: 1.9 million followers
Therealfouz
Fouz Alfahad
YouTube: NA
Instagram: 1.4 million followers
Sondos_aq
Sondos Alqattan
YouTube: 67,763 subscribers
Instagram: 2.2 million followers
Soniaxfyza
Sonia and Fyza Ali
YouTube: NA
Instagram: 504,000 followers
Samerkhouzami
Samer Khouzami
YouTube: 54,316 subscribers
Instagram: 1.8 million followers
Image: @nikkietutorials