They’re renowned for being the go-to brand when it comes to negotiating dandruff issues, but now Head & Shoulders is delivering two new product ranges that provide the dual benefit of not only keeping scalps 100 per cent flake-free but also delivering beautiful-looking hair. To find out just how the new ranges measure up, members of BD’s Influencer Network were asked to trial the Head & Shoulders Smooth and Silky 3Action Shampoo and Conditioner and the Clean and Balanced 3Action Shampoo and Conditioner.
A resounding positive response was given by BD’s Influencer Network members when it came to the Smooth and Silky 3Action Shampoo and Conditioner, with 100 per cent revealing their hair felt softer, and scalp looked less flaky and felt less irritated after use. All influencers found the shampoo and conditioner addressed all their main hair concerns.
When asked how the Smooth and Silky 3Action Shampoo and Conditioner compared to other anti-dandruff shampoos and conditioners they had used in the past, 60 per cent said it was better and 40 per cent said it was equal to. All influencers revealed they would swap their current shampoo and conditioner for this latest Head & Shoulders launch and would recommend it to friends, family, and followers.
“I adore this product. It makes my long hair so shiny and manageable – my hair is currently nearly 24 inches long and it's difficult to find products that can maintain it well. I must admit this is not my first time trialling the product. I have been an avid fan of Head & Shoulders for many years and I recommend it to many as a great shampoo for stimulating/supporting hair growth. I have also tried other anti-dandruff shampoos on the market and Head & Shoulders has always stood far above the rest in price, softness and dandruff control,” says Nikkia Joy blogger Nikkia Cherry.
A trial of the Clean and Balanced 3Action Shampoo and Conditioner resulted in a similar positive response. A post-trial survey found the shampoo and conditioner delivered softer hair, a less flaky scalp and less irritated scalp to 100 per cent of influencers. Addressing all their main hair concerns, all influencers found the Clean and Balanced 3Action Shampoo and Conditioner were equal or better to other anti-dandruff shampoos and conditioners they had used in the past.
“Fabulous product, my hair felt silky smooth and my head is dandruff-free. I had been washing my hair every day cos [sic] it just felt dirty and uncomfortable lately. But after using Head & Shoulders, I was able to go back to my usual routine and avoid over-washing. My hair also smelt amazing,” says Lily not Louise blogger Lily Shen.
All influencers in the trial said they would swap their current shampoo and conditioner for the Head & Shoulders Clean and Balanced 3Action Shampoo and Conditioner and would recommend them to friends, family and followers.
Crop image: Ashley Maree Beauty
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