The Yoox Net-a-Porter Group has announced plans to enhance consumer convenience even further – by making its shopping destinations mobile-only.
It’s the latest in a long list of convenience-centred developments introduced by CEO Federico Marchetti when the two ecommerce companies merged last year. His other investments have included the launch of a shopping app for Mr Porter in collaboration with Apple TV, and the expansion of same-day service around the globe.
Of his next goal, Marchetti tells Business of Fashion: “One of my biggest objectives is to transform the company into a mobile-only company. It's a new luxury conglomerate of the digital era."
Marchetti says that smartphone and tablet shopping will account for three-quarters of total sales by the end of 2020, despite now sitting at less than half. Luxury consultant Robert Burke comments that a mobile-only development for customer ease is the natural next step for the ecommerce giant. "Net-a-Porter is becoming a one-stop shop for fashion consumers and a source of editorial content. And Yoox is a force in technology with a deep understanding of brands and websites,” he says.
Image: @netaporter
