Following in the footsteps of Instagram and Snapchat, Pinterest has unveiled a new section as its latest development, titled Explore. A boost for major brand partners, the new segment is a sponsored page where companies can push various types of content, including video.
Launching yesterday, the Explore feature curates content from across the online scrapbook, personalising suggestions for individual users. Says Pinterest's head of global sales Jon Kaplan: “Explore helps you discover fresh, trending new ideas and videos.”
A spokesperson tells AdAge of the video-focused hub, the channel favours publishers and brands in particular: “This is a way for people to find very cool, new trending content. It is about media players and publishers highlighting organic content.” Immediate partners for the site’s latest endeavour include media giants BuzzFeed, Tastemade, HGTV, Food Network, and GQ.
