TA Associates has now firmly entrenched itself in the beauty world, following up its purchase of Paula’s Choice earlier this year with an investment in hair care brand .
The Boston-based private equity firm has confirmed purchase of the Toronto-based hair care line (and booming body product offerings) that was founded in 1995. Says WWD of the business proposition: “The product lineup consists of shampoos, conditioners, hairspray and other styling products, with sales estimated at about $[US]40 million to $[US]50 million, industry sources said. It was named as a potential takeover target back in June. The plan under TA is to continue expansion in Canada, where the brand is already big, as well as grow in the U.S. and internationally, according to industry sources.”
TA Associates has a varied history of investments, with previous purchases ranging between $US50 to $US500 million. Other brands the company has invested in include Zadig & Voltaire, as well as Dutch LLC, the parent company of fashion brands Joie, Equipment and Current/Elliott.
Image: @marcanthonyhaircare
