Beauty supplements aren’t just a trend it seems, with a study confirming the sector is the beauty world’s fastest growing. Ingestible beauty additions are proving competition for traditional creams and serums, particularly for the millennial market. NPD Group global beauty industry analyst Karen Grant tells WWD: “[Supplements are] kind of exploding right now, it’s the smallest but fastest-growing category we track.”
WWD continues: “Sales gains in the prestige facial skincare supplement market have increased fivefold since 2013, reaching $US4.1 million in 2015, according to the NPD. The firm projects sales to reach $US6 million by the end of 2016. Mintel research last year found that 80 per cent of those surveyed between the ages of 18 and 34 either have taken or are interested in taking an ingestible addressing concerns like dry skin or acne.”
The movement is making retailers big and small sit up and take notice. Says Target US senior vice president of beauty merchandising John Butcher, “We’re going to keep a close eye on it. There’s something there.” Beauty specialty retailer Cos Bar CEO David Olsen agrees, commenting: “Looking at what’s going on in grocery with natural and organic, it’s only a matter of time before the rest of retail heads in that direction. I don’t even want to call it a trend – a trend means it’s going away.”
Image: @welleco
