Google has published its top 10 annual beauty queries for the year with hair styling techniques and eye makeup tricks featuring heavily in 2016.
Braids were big news in 2015 and continued to be so this year. It's been revealed that the most Googled questions was "How to do a fishtail braid?". This trend, an increasingly popular look on the catwalks, also made waves on social media platforms like Pinterest and became a firm favourite of celebrities on the red carpet too. Hair health was another key beauty topic with consumers keen to know how to make hair grow faster.
When it came to makeup, users wanted to know how to apply concealer and how to get rid of bags under eyes. Caring for accessories also gained importance with many people searching "How to clean makeup brushes?", which is thought to point to a growing number of people caring more about their skin health.
Finally, it looks as if the eyebrow trend is going nowhere anytime soon. Consumers were eager to learn how to fill in and shape eyebrows while social media influencers like Huda Kattan of Huda Beauty were seen to be posting countless tutorials on the subject.
