The idea for a fun-filled makeup brand came to light when dynamic duo Jean and Jane Ford moved to San Francisco to create a cosmetic store with a difference. Their philosophy “makeup doesn’t have to be serious to look good” runs true across the range of bath, body and hair products, fragrances, makeup, skincare and tools. From their famous to the , their products give just the right amount of wackiness mixed with know-how.
Aside from the aesthetics – the creative packaging and their strong Instagram game, the brand still manages to offer quick and effective beauty solutions for those wanting to spice up their beauty routine. As brows continue to sweep the industry, Benefit acts as a saviour to those who want to up their game, with its slew of new products for everyday brow solutions, not to mention their top sellers , and .
We’re so excited to see Benefit here on the site; the entire brand is ready for high res download.
