Pacific Magazines has relaunched Girlfriend magazine with quarterly print editions, each to be complemented by four additional digital issues.
The relaunch was announced in November following the closure of rival magazine, Bauer title Dolly, and after Pac Mags sold of fellow youth titles K-Zone and Total Girl to Nextmedia.
Girlfriend content director, Tamara Davis, spoke with Mumbrella about the relaunch expressing her excitement at being the only teen girl mag left: “The fact that we’re the only teen mag in the market now is a real opportunity. That said, Dolly was a fierce and fabulous competitor and we were really sad to see it go.”
When asked if Girlfriend would follow Dolly into an exclusively digital product, Davis denied that possibility: “The print product is of absolute importance to Girlfriend. It’s always been the core and the soul of the brand; however, we want to make sure the print product is of something of value to our reader.
“First of all it’s about content she can’t get online and second of all we wanted to make it something she’d gladly part with her $7.95 of pocket money for, we know that’s a big decision. We’ve brought back the spine, we’ve given it a beautiful foil masthead and the paper stock is better, it’s an all-round improved product, it’s more of a keepsake.”
The print magazine is due to be published next week, and a sample edition of the digital magazine can be viewed here.
