Burt’s Bees has teamed up with Google to give a 360-degree view of the cabin that cofounder Burt Shavitz once lived in.
The turkey coop-turned-cabin that the eccentric Shavitz once lived in was transported to the company’s headquarters in North Carolina following his death in 2015; and now, thanks to VR, consumers are able to experience a fully immersive digital tour of the home.
Burt’s Bees general manager Jim Geikie is aware that there is a lot of fascination surrounding his life, saying “Part of the mystique of this brand is Burt and what he was like — people will ask, ‘Is he a real person?’
“He was a pretty complex man who lived a simple life that was closely connected to nature. The cabin he lived in illustrates the choices he made and the principles and values by which he lived his life.”
Tours of the cabin can be viewed at burtsnature.burtsbees.com
