For Myer’s spring/summer 2017 beauty campaign, the Aussie retail giant has tapped some of Australia’s leading digital beauty entrepreneurs to be the faces of this year’s commercials.
The ladies working with Myer for Beauty S/S ’17 are:
- Model and humanitarian Jessica Kahawaty
- Gritty Pretty founder Eleanor Pendleton
- Beauty YouTuber Chloe Morello
- Australian Vietnamese beauty YouTuber Tina Yong
- Beauticate founder Sigourney Cantelo
With each face making the announcement via Instagram, Morello, Cantelo, Pendleton and Yong have all filmed material for Myer as beauty experts; explaining how to achieve the likes of a “Natio Glow” and “M.A.C lip”. These tutorials are being accompanied by in-store events from each digital star.
This season’s Beauty Lives Here campaign also aims to focus not on physical beauty, but the personal achievements of each woman who is an expert in their field.
Related Content:
