Tribe Dynamics has released its September earned media value report, with Fenty Beauty securing the third spot on the list.
Rihanna’s namesake brand recorded $US72 million in earned media value, beating out long-established brands like Benefit ($US48.1 million) and Urban Decay ($US37 million) also despite only launching at Sephora on September 8.
Fenty Beauty’s earned media value primarily came from Instagram, where the brand recorded $US45.2 million largely in thanks to the praise from influencers and regular consumers alike who raved about the inclusive foundation shade range.
Another $US10.6 million in revenue was then drawn from YouTube, where the likes of Alissa Ashley, Jeffree Star and Nyma Tang gave the products glowing reviews.
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