M.A.C Cosmetics is notorious for its hotly-anticipated, best-selling collaborations. From high fashion (Proenza Schouler, Giambattista Vali) to celebrity (Hello Kitty, Ru Paul, Lorde) the brand knows how to bring consumers a stellar launch.
Now, M.A.C has announced that in 2018 it will be collaborating with sportswear giant Puma.
In a video posted to Instagram, M.A.C said, "Your favourite hues take a big step in a whole new direction! Stay tuned for a kickin’ collaboration, coming soon." The video showed the black and white silhouette of a sneaker, along with both the Puma and M.A.C logos.
Currently, no details other than the coming soon date has been revealed; however, speculation is rife as to what the collaboration could be. Many believe that the two brands could be releasing fitness-inspired makeup amid the sweat-proof cosmetics hype.
Stay tuned.
