It makes sense that Kim Kardashian West would be the face of her own makeup brand, but it looks as if that's all about to change following a surprise Twitter announcement on the KKW Beauty profile this week.
The company announced that it will be holding an open casting call for its next campaign, the requirements being that applicants are female, over the age of 18 and located in LA.
According to Allure magazine, not everyone is thrilled that the casting is for women only, with some fans calling out the detail in the post's comments. This mirrors Kardashian West's call out for beauty fans to apply to be a part of her new reality show Glam Masters. Instead of models, she asked beauty bloggers and makeup artists only to apply. Regardless, excitement is building for the new show, with the release of its new trailer earlier this month.
