Alexa Chung’s status as everyone’s hair goals has finally paid off, as the English “It” girl has landed an official beauty contract with L'Oréal Professionnel – the in-salon arm of L'Oréal hair care.
Chung shared the news on her Instagram, writing, "Woop woop! Very happy to be joining the @lorealpro family this year. Presumably because I pretend to be French a lot, I am the muse for their #ParisianNudes collection. #lorealpro #sponsored #maisoui".
L'Oréal also shared the news on its own social channels, with a BTS video of Chung, captioned: “We are very happy to introduce you our new muse, the fantastic @alexachung! She is joining our @lorealpro family this year! Stay tuned for more info about her collaboration with the brand”
This won't be Chung's first time collaborating with L’Oréal, as the 34-year-old fronted the brands Iona colour line in 2013.
