Over the past week some big names were announced as ambassadors for well-known beauty brands. In case you had missed it, here’s everyone who’s recently been made a new beauty face:
Izzy Bizu for Cacharel
British-Ethiopian singer-songwriter Izzy Bizu will front Cacharel’s next fragrance, "Yes I am", released late January.
The fragrance was called by Cacharel its “first fragrance of independence” and Bizu was chosen to “embody the growing independence and power of the generation of young women who inspired the French house’s forthcoming scent.”
Alex Pettyfer for Diesel
Actor Alex Pettyfer has been tapped to front Diesel’s Only The Brave fragrance new campaign.
Succeeding Liam Hemsworth, Only The Brave's previous ambassador, Pettyfer’s campaign will see him “lead and unite a global squadron of young and influential braves,” thanks to his qualities as “a charismatic leader, who confidentially moves forward in life with strong determination and will,” as described by L’Oréal international manager of designer fragrance Guillaume de Lesquen.
Felicity Jones for Clé de Peau Beauté
Felicity Jones is making her first foray into beauty as the new face of Clé de Peau Beauté.
The reason for picking Jones was best explained by Clé de Peau Beauté chief brand officer Yukari Suzuki: “The DNA of our brand is that she is intelligent, uncompromising and exquisite. An ideal beauty for us is a person who possesses substance and where beauty radiates from within.”
Speaking on her own appointment, Jones said: “We have very similar ideology, it’s a very careful brand, their attention to detail and there’s real passion for what they do, which I can truly appreciate.”
Olivia Palermo, Patricia Bright, and Pony for Bobbi Brown
Bobbi Brown has tapped three influencers for its new #AllDaySmile campaign – style icon Olivia Palermo, british beauty vlogger Patricia Bright, and Korean beauty blogger Pony.
The campaign is centred around Bobbi Brown paying homage to its hometown of New York; with each influencer documenting their experiences in the Big Apple and explaining what makes them smile.
The product being launched is Bobbi Brown’s Skin Long-Wear Weightless Foundation SPF 15 – an ultra-lightweight formula with a multidimensional matte, full-coverage finish.
