Picked annually since 2001, Pantone’s Colour of the year is deemed to forecast design trends from beauty to interiors for the year to come; and this year’s colour – Ultra Violet – has already impacted beauty trends.
Pinterest revealed that the colour has seen an incredible 540 per cent increase in saves on the platform in the makeup category; and according to the platform, violet is fast becoming the hottest new hue for Autumn beauty.
Popular Pins are ranging from bold lips to dramatic eyes, and softer, more subtle interpretations.
Specifically in Australia, Pinterest users are swapping out nude nails for new shades of violet, saving 515 per cent more violet nail ideas compared to last year.
When it comes to hair, violet hair has seen a 60 per cent year-on-year increase. Favourite Pins channel soft pearl shades and warmer violet-reds, while violet silver hair is right on trend.
