Estée Lauder has announced that it has signed model, entrepreneur and philanthropist, Karlie Kloss, as its newest global spokesmodel and brand Ambassador; with her first campaigns debuting in July across digital, social, TV, in-store and print.
Karlie’s production company, Klossy productions, will also partner with Estée Lauder to create Karlie’s own beauty content to share with over 16 million followers across her social and digital platforms.
To leverage Karlie’s commitment to educating and building confidence in the next generation of young women, Estée Lauder will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.
“Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Estée Lauder global brand president Stephane de La Faverie, “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.”
“Karlie is perfect for Estée Lauder,” said Estée Lauder style and image director Aerin Lauder, “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.”
For Kloss, a role as global spokesmodel and brand ambassador for the Estée Lauder brand is “a natural fit.”
“Estée was this iconic American entrepreneur and a real trailblazer — the story is something I’ve always been inspired by. There’s a lot of shared values between [the Estée Lauder brand] and in my brand and businesses. I could not be more proud and honoured to be part of such an iconic brand.
