Supermodel Rosie Huntington-Whiteley has taken to Instagram announcing her new brand: Rose Inc.
While it's not been officially confirmed, all signs point to makeup, with the new brand's own Instagram tagline reading, “Beauty from the Insider out”. Huntington-Whiteley has also shared numerous promotional photos and Insta-stories of herself featuring fresh pink cheeks, colourful eyeshadows and a nude matte lip – apparently the handiwork of Katie Jane Hughes, a British make-up artist living in New York.
Rose Inc. wouldn't be the model's first foray into beauty; she has previously been an ambassador for ModelCo and Caudalie, while her beauty line Rosie for Autograph, a collaboration with British retailer Marks & Spencer, has garnered countless fans and success in the UK.
Stay tuned for more info, we will update this article when we hear more about Rose Inc.
