Rebecca O’Hearn has just launched Smart. Casual. Classic. – a new lifestyle website for over 50s.
O’Hearn was previously fashion editor at Woman’s Day, and most recently fashion and beauty editor at Yours Magazine. Speaking with BD, O’Hearn explained: “I’m excited to be offering a one-of-a-kind destination for Australian women over 50 to seek fashion, beauty and lifestyle inspiration and advice.
“With a strong focus on street style, age-appropriate beauty features and destination shopping, the website and social channels aim to provide an underrepresented demographic with the content they crave.”
The site will include shoots, styling advice, street style, beauty tips and news all targeted to women over 50; and PRs are invited to get in touch with any launches, news, and brands appropriate to this demographic.
