Sheree Mutton has announced she will be finishing up in her role as editor of FEMAIL at the Daily Mail Australia on Friday to relaunch her content creation and copywriting company, Reeton Media.
Reeton Media will be primarily focused on working with health, beauty and other lifestyle brands, as well as not-for-profit organisations, to create engaging content across a multitude of platforms.
"The industry has changed rapidly in the past two years and there's a higher demand for well-executed content that engages audiences and customers around the globe," Sheree said.
"We will be working with brands and organisations directly, but also PR agencies to help develop advertorials, media collaborations, branding documents and website and social media content."
Sheree is also available for freelance editing and writing opportunities, covering beauty, health, travel, fashion, homes and entertainment.
She has more than 10 years’ experience in the media industry, having previously worked for The Australian Women’s Weekly as beauty and health director and online editor before that. She was also a news reporter and features editor at Fairfax Media and has written for the likes of Luxury Travel, The Sydney Morning Herald and Collective Hub.
Get in touch with Sheree at sheree@reetonmedia.com
