Zoë Kravitz has been YSL Beauté’s darling since she was named its beauty muse in 2016. Now, Last year she was appointed the YSL’s global makeup ambassador and now she’s added to her resume with brand announcing her as the new YSL Beauté Black Opium ambassador.
Kravitz takes over the role from model Edie Campbell; and her first duty as Black Opium’s spokesperson will see her appear in a new campaign for the scent; releasing August 18.
Kravitz has been appointed to engage her 3.4 million-strong followers in the new campaign, and embrace all of the sexy, edgy qualities of Black Opium.
Speaking on the new role, Kravitz said: “I’m so excited to be the new ambassador for such an incredible, bold, iconic fragrance. Black Opium is a modern legend, and to be able to share its power with a global audience is an honour. I’ve very much enjoyed my work with this timeless company so far, and look forward to taking it to a new level.”
