With so many new releases in the beauty world it’s easy to focus on what’s new and hot, and forget the classics. However, there are some formulations that have maintained popularity for decades, and some products that have hit the ground running and now have cult status.
From the moisturiser that sells every two seconds, to the product with 38 beauty awards and counting, BD reached out to brands to find out exactly what their best sellers were…
Biologique Recherche Lotion P50
“Lotion P50, our most famous and coveted product, frequently named “Miracle In A Bottle”, is the cornerstone to Biologique Recherche skin care treatments. All Biologique Recherche skin care treatments, whether administered at home or in a beauty institute, start with the “P50 ritual” in the morning and evening. This lotion gently exfoliates the skin, regulates excess sebum secretion, moisturises and helps maintain the epidermis’ acid pH.Lotions P50 are the culmination of 40 years of research, thought and experience.” – Biologique Recherche Australian distributer Meghan Horn
Lancôme La Vie Est Belle and Génifique
One bottle of Lancôme La Vie Est Belle is sold every three seconds; and there have been 20 million bottles of Lancôme Génifique sold worldwide to date.
Clinique Dramatically Different Moisturizing Lotion +
A Clinique Dramatically Different Moisturizing Lotion + is sold every two point three seconds globally.
Bobbi Brown Vitamin Enriched Face Base
“Bobbi Brown have a number of iconic-products that continue to do well; however, none of them sell quite like the Vitamin Enriched Face Base. This primer & moisturiser in one is a favourite of everyone who tries it. Bobbi Brown’s number one selling skincare product, and a Bobbi Brown top three seller overall, sales of Vitamin Enriched Face Base continue to grow despite being many new releases to the market. With increased demand the challenge of keeping it in stock is very real!” – Bobbi Brown consumer engagement manager Danielle Lill.
M.A.C Lipstick
M.A.C Lipstick - the iconic product that made M·A·C famous. One M.A.C lipstick is sold every second with hundreds of hues in a variety of finishes [Amplified, Cremesheen, Frost, Lustre, Matte, Retro Matte and Satin]. Each lipstick is highly pigmented and full colour, providing flexible comfortable wear with Vitamin E & C to protect the lips. The bestselling shades in Australia are Ruby Woo and Velvet Teddy.
Trilogy Certified Organic Rosehip Oil
Trilogy has secured over 140 international beauty awards since 2009, with over 50 being specifically for the Certified Organic Rosehip Oil – a cult beauty product that sells every 20 seconds around the world.
Sisley Ecological Compound
“Our Ecological Compound is our number one best seller in volume globally (and locally) and has been iconic to the brand since we launched this incredible fluid in 1980. Ecological Compound is like a daily multi-vitamin for the skin that regulates and balances the skin, strengthens the skin’s immune system and brings tone and vitality to the skin. It is suitable for all skin types and great from women and men. It can be used alone or under any other skincare. What more could we ask? Ecological Compound sales continue to growth in double digits each year and is one sold worldwide by Sisley every 45 seconds.” – Sisley general manager ANZ Irene Robinson.
Sukin Hydrating Mist Toner
A $10.95 SUKIN natural beauty product Emma Watson loves now sells one bottle every 52 seconds. The Hydrating Mist Toner has leveraged its global success into over 50,000 bottles per month.
CND SolarOil
A bottle of CND’s SolarOil Nail & Cuticle Conditioner is sold every three minutes around the globe. The award winning formula is designed to help nails hold colour and enhancements better, as well as feel stronger and more flexible.
Alpha-H Liquid Gold
This cult resurfacing treatment is Alpha-H’s bestselling product of all time with two bottles being sold every minute globally.
Nude by Nature Mineral Cover
Nude by Nature’s Mineral Cover is the number one selling cosmetic product (medium) within the AU pharmacy channel (covers Priceline, Chemist Warehouse and independent pharmacy) and has been for the last three years. Also, in Priceline, Natural Mineral Cover topped the best-seller list during their 40 per cent off sale in Nov 2016, after selling three every minute over the 48-hour period.
Batiste Dry Shampoo
Australia’s No. 1 Dry Shampoo brand has been cleansing, taming and refreshing hair since the 1970’s thanks to its unique award-winning formulation. With fragrances to suit every personality and preference this consumer favourite means less time in the bathroom and more time looking sassy for millennials worldwide.
Medik8 Hydr8 B5
Medik8’s Hydr8 B5 has been a customer favourite and the brand’s best seller for many years. This skincare must-have works on multiple levels to draw and bind water to the skin. The blend of multi-weight hyaluronic acid and vitamin B5, is a drink of water for the skin, leaving it hydrated from the deeper layers right up to the surface.
Mesoestetic Radiance DNA Intensive Cream
Mesoestetic’s Radiance DNA Intensive Cream is the brand’s best seller. Based on DNA repair and protection, the formula contains the innovative [meso]recovery complex®, a unique combination of active substances, especially selected for their cell DNA anti-oxidative, protecting and repair properties.
Skin Republic Collagen Under Eye Patches
Skin Republic’s Best Seller is its Collagen Under Eye Patches. These patches provide an intensive under eye treatment which nourishes the skin and minimises the appearance of the five signs of ageing.
Moroccanoil Treatment
“Our best-selling product across the world is the Moroccanoil Treatment which revolutionised the industry by creating an all-new oil-infused hair treatment category. It has become the essential foundation for styling hair providing key benefits such as restoring the hair from the inside out, speeding up drying time and leaving the hair looking naturally smooth and shiny after each use.”
Benefit Gimme Brow+
“Benefit Gimme Brow+ is the best-selling brow product at Benefit and the number one selling Prestige Eye Brow Gel in the US in 2017 (source: NPD group). It also received 38 beauty awards worldwide since the launch. Customer love Gimme Brow+ because the tiny microfibers in the product adhere to skin and hairs, creating natural-looking fullness and definition. Doing your brows can be intimidating and overwhelming, but this takes all the guess work out!” Benefit Cosmetics executive vice-president Julie Bell.
LUSH Mask of Magnaminty
“Mask of Magnaminty has always been a favourite amongst LUSH customers as it's a versatile multi-purpose mask which can be used on the face and body.” LUSH customer care trainee manager ANZ Sarah Anderson.
ghd gold
“The ghd gold is our gold standard in styling, it is really beautifully designed and creates a pleasurable styling experience. The dual zone technology is our latest innovation and delivers smoother, sleeker, and healthier looking hair. Women are busy out there fulfilling their dreams, so to have a styler that heats up in just 25 seconds, is ergonomically designed to multi-task across straightening, waving and curling, and delivers shiny long lasting results is what makes the ghd gold a best-seller.” ghd Australia and New Zealand national education manager Nadine Johns-Alcock.
Olay Total Effects Moisturiser and Olay Regenerist Micro-sculpting Moisturiser
Olay sells at least one Total Effects Moisturiser every minute. (“gold pump” across its variants: Normal, Normal spf15, Gentle, Gentle SPF15 and BB Cream). Olay also sells at least one Regenerist Micro-sculpting Moisturiser every two minutes (“red jar” across its variants: Normal, Night, Fragrance Free).
Dermalogica Daily Microfoliant
“Dermalogica Daily Microfoliant has changed the way women exfoliate as it is gentle enough for all skin types to use daily. It has been a top seller since inception and a regular award winner. We’ve sold over 30 tonnes to date.” - Dermalogica communications & media manager Carly Rogers
La Prairie Skin Caviar Liquid Lift
“La Prairie’s Skin Caviar Liquid Lift delivers immediate results with long term benefits. Infused with caviar, this formula contains cutting-edge innovations for exceptional lifting and firming results. Because of the texture and immediate and long term results of the Skin Caviar Liquid Lift, it has remained as our top seller in all of our David Jones stores.” - La Prairie marketing and public relations assistant Shimin Lim