Fragrance appears to be experiencing a partial renaissance this year, as many brands have chosen to either r-release old favourites, or launch the first new fragrance in decades. And while no two fragrances are created equal, this year’s new launches all have one thing in common: celebrity endorsement.
From Ariana Grande pushing her latest fragrance out over social media to actresses fronting the campaigns for heritage brands, here are all of this year’s new fragrance launches that have a famous face attached.
Lupita Nyong’o and Saoirse Ronan for Calvin Klein Women
These two Academy Award-winning stars are the faces of Calvin Klein’s newest fragrance ‘Women’ from new creative director Raf Simmons. Nyong’o and Ronan appear in the ads alongside black-and-white photos of iconic women who have inspired them.
Zoë Kravitz for YSL Black Opium
The 29-year-old actress and musician, who has already served as the global ambassador of YSL makeup, was announced as the new international face and spokesperson of Black Opium, the women’s fragrance from YSL Beauté in July.
Poppy Delevigne for Jo Malone
Model and actress Poppy Delevingne is the creator of a limited-edition collection for Jo Malone London called Queen of Pop. The collection includes decadent offerings including bubble bath, candles, and cologne.
Devon Windsor for Juicy Couture Oui Juicy
Victoria’s Secret model Devon Windsor was earlier this month named as the face of Juicy Couture’s new Oui fragrance.
Julia Roberts for Lancôme La Vie Est Belle
Julia Roberts, who has been a global ambassador for Lancôme since 2009, is the face of the brand's newest fragrance, La Vie Est Belle. The campaign features Roberts walking through a party stealing everyone’s attention before stopping to admire Paris and say “Life is beautiful”.
David & Victoria Beckham
This year saw David Beckham release his latest fragrance: Inspired by Respect. Each bottle of Inspired by Respect is unique, and the scent is an artistic interpretation of the countless and diverse forms of respect that we have for friends, family, colleagues, teammates and ourselves. Earned through integrity, honesty and compassion, respect is at the heart of our humanity.
Ansel Elgort for Polo Ralph Lauren Polo Red Rush
The “Baby Driver” actor tapped back into the film’s character as the face of Ralph Lauren’s Polo Red Rush.
Ariana Grande Cloud
Ariana Grande first teased the Cloud bottle on her Instagram story while doing promo for her new album. The fragrance is hotly anticipated to launch on September 1.
Emily Ratajkowski for Paco Rabanne
Emily Ratajkowski joined the house of Paco Rabanne as the face of its new women's perfumes.
Cate Blanchett for Giorgio Armani Sì Passione
Cate Blanchett was famously in Sydney this year to launch Giorgio Armani’s latest instalment to the Si fragrance portfolio: Sì Passione
Adam Levine for Yves Saint Laurent Y
Adam Levine was announced as the new global ambassador for Yves Saint Laurent's bergamot, sage, and cedar wood Y fragrance in May.
Izzy Bizu for Cacharel Yes I am
British-Ethiopian singer-songwriter Izzy Bizu this year fronted Cacharel's latest fragrance “Yes I am”.
Alex Pettyfer for Diesel Only the Brave
Actor Alex Pettyfer lead Diesel’s “pack of braves” for the latest re-launch of the famous fragrance.
Britney Spears Perogative
Britney Spears broke the internet when she announced the launch of her first unisex fragrance last month.
Misty Copeland for Estée Lauder Modern Muse
Principal dancer for the New York Ballet, Misty Copeland, stunned in the print and TV ads for Estée Lauder’s Modern Muse fragrance.
Lynsey Dyer for Mary Kay Live Fearlessly
Extreme mountain skier, film producer and photographer Lynsey Dyer epitomises the message Mary Kay wanted to deliver with the fragrance Live Fearlessly.
