It looks like Glossier, AKA the cult beauty brand we are dying to get our grubby paws on in Oz, is reaching new heights as they set to enter ‘phase two’ of development.
The second stage for the US beauty brand will see a website that will combine social interactions with e-commerce.
Bloomberg reports that the site plans to make the most of interactive shopping features such as shoppable pins and user-generated product feedback.
The move for the brand comes after they raised a further US$52 million in inward investment earlier this year from existing investors.
Previously only sold through their e-store, Glossier opened a bricks and mortar store in the penthouse of its New York HQ last year and another store in LA earlier this year.
And with the recent international expansion of shipping to Canada, the UK, Ireland, Sweden, and Denmark, we are waiting with bated breath until we see Australia added to that list.
Image source: @glossier
