Each year brands get more creative with a new generation of packaging, textures and technology. Here, we reveal 7 of the latest beauty innovations across skin, hair and body.
Why is it innovative? This razor shaves both ways.
This revolutionary design allows you to safely shave forwards and backwards thanks to the unique bi-directional blades. Why is this life-changing, you ask? It means you can shave without ever lifting the razor from your skin, making the whole process completely effortless.
Remington Smooth & Silky Perfecting Facial Trimmer
Why is it innovative? Hair removal on-the-go.
Convenience is the name of the game when it comes to beauty tools – we’re always searching for the quickest way to get the job done. Nearly every type of beauty product needs to be on-the-go with our busy lifestyles. The good news is with this facial trimmer, hair removal is now entirely travel-friendly. This discreet and compact tool gets rid of upper lip, chin, cheek and peach fuzz for precision hair removal. Just chuck in your handbag for touch-ups.
Why is it innovative? Ground-breaking technology for a more personalised hair experience.
Introducing smart hair tools –it’s the way of the future. Our straighteners and hairdryers are boasting more innovative technology than ever, allowing for a more specific and personalised hair styling experience. ghd Platinum+ predicts hair’s needs and allows more effective control of heat. The technology guarantees continuous heat across the entire straightener plate, and even recognises the thickness of hair, section size and speed of styling to adjust the power accordingly.
Why is it innovative? Temporary spray-on colour with subtle results.
Spray-on colour was once reserved for festivals and parties, but KMS have turned that notion on its head. Used to create contrast, highlights and root tinting, you no longer have to visit the salon for a little hair refresh. As they are temporary, easily washing off with shampoo, it allows you to try out a new colour without commitment. The formula is water-proof and pillow-friendly too.
Why is it innovative? It covers two steps in one when applying foundation.
This double-ended tool features a gel tip that mimics the effect of fingertips, while the red, diamond-cut brush was built for blending. What does this mean? Well, you don’t have to use fingers first anymore before blending with a brush – simply use this one handy tool. It can be used with liquid, cream, powder and cushion foundation formulas.
Dermalogica Clear Start Blackhead Clearing Fizz Mask
Why is it innovative? It creates a mesmerising fizzing reaction on the skin.
This blackhead-banishing mask activates upon application, creating a soft foam that slowly dissipates. A new take on a clearing face mask, it helps get rid of blackheads before they form into breakouts. Star ingredients include sulphur to help keep skin clear, kaolin clay to absorb excess oil and purify, and apple fruit extract to hydrate. The Clear Start Blackhead Clearing Fizz Mask works especially well on young skin and is formulated for those who are 13-22 years.
Why is it innovative? Solid shower gel that eradicates the need for packaging.
Lush are truly innovators when it comes to plastic-free packaging, whether it’s shower gel, shampoo or even foundation. With brands paying much more attention to sustainable and eco-friendly packaging, it’s the way we’re going to be heading. This uplifting shower gel contains fresh, natural ingredients and is double the concentrate of liquid shower gels for double the lather.
