While beauty trends may come and go, one universal trend has stood the test of time: long, luscious lashes.
Today we’re delving into this timeless trend with UK lash brand, Eylure, and sharing everything from the brand’s iconic history to their innovative product development.
As the “original” commercial lash brand, Eylure’s designs have helped makeup artists and consumers around the world create ground-breaking looks since 1947. Here’s everything you need to know about Eylure.
Iconic history
Founded in London in 1947 by world-renowned makeup artists, David and Eric Aylott, Eylure lashes were created to help the brothers with their film and television looks – most notably creating Elizabeth Taylor’s famous Cleopatra eye with the help of these lashes. Eylure is considered the “original” commercial false eyelash brand and the first to market double layered lashes. Eylure is still one of the UK’s top false lash brands with over 80 per cent of the UK market.
Product design
Eylure’s focus has always been on creating products that enhance the eye’s natural beauty. Its lashes are handmade and baked into a curve shape for easy, flexible application. In addition to the classic styles, Eylure features a luxury collection of Faux Mink and Faux Silk lashes, a 3D double-layered range, and a variety of innovative lashes that come pre-prepared with glue to last up to 15 hours.
Partnering with celebrities and influencers
Since 2009, Eylure has been partnering with celebrities to create brand awareness and show consumers how effortless the false lash application process can be. With a strong understanding of the consumer and how they access the beauty category, Eylure works hand in hand with social media personalities, in particular top beauty influencers like Fleur de Force, Jasmine Brown, Nikki Phillippi, Nicole Guerriero, and Ann Le.
For more information and to download hi-res images, visit the brand listing.
Image courtesy of: @jasmeannnn