Pinterest has unveiled its fifth annual 100 report – a peek into the top trends people are dreaming about trying across the platform’s top categories, including beauty, wellness and health, fashion, home, travel and more.
Pinterest generates over 250 million people from around the world each month, with 175 billion ideas being saved to three billion boards to date.
When it comes to beauty, 2019 is expected to be all about mixing natural styles with pows of gloss and colour. Women from a range of different cultures with different skin tones are coming to Pinterest to discover new ideas – and they’re 2.4 times more likely to experiment with different makeup, as opposed to women on other platforms. Here are some trends set to hit the beauty category in 2019:
- Hooray for grey: People are growing out their natural grey hair and letting that silver shine through. (Searches for going grey +879%)
- Baby fringes are highbrow: The next big thing in hair styles? Baby fringes. In 2019, the just-above-the-brow crop is making the cut. (Searches for short fringes +51%)
- Dip in: Wave goodbye to chipped nails! Powder dipping lasts longer than traditional gels, and is way easier to remove. (Searches for powder-dip nails +442%)
- Ooh-la-lashes: People are giving their lashes a lift with natural solutions – think castor oil, grapeseed oil and aloe vera. (Searches for natural lash lifts +52%)
- Just like magic: It may sound like sorcery, but old-school witch hazel is gaining popularity as a skincare solution. (Searches for witch hazel +305%)
- Go glossy: From lips to lids, gloss is helping people make their best features shine. (Searches for glossy make-up +89%)
- The standout pout: Smart mouths everywhere are pairing barely-there make-up with a bold red kisser for added attention. (Searches for standout lip colour +467%)
- Almond joy: Here’s a nutty new manicure trend: almond nails, named after the rounded shape of the nut. (Searches for almond nails +97%)
- The next exfoliant: People are lathering up with gentle liquid exfoliators for brighter, smoother skin. (Searches for liquid exfoliator +58%)
- Lilac locks: Prepare to see lots of lilac in 2019 – this pretty pastel hair colour trend is growing fast. (Searches for lilac hair +1,077%)
Similarly, the health and wellness category is where people come to try something new, but also to reconnect with themselves without having to worry about who Likes it. In fact, ‘self care’ (+140 per cent in searches) is the big theme in health and wellness for 2019, and it includes new trends in exercising, sleeping and eating.
- Bring on the bakuchiol: Bakuchiol, the natural, gentler alternative to retinol, is the clear-skin choice among skincare buffs. (Searches for bakuchiol +275%)
- Respect your elders: Elderberries are on the rise thanks to their healthy and anti-inflammatory properties. (Searches for elderberry recipes +685%)
- The great indoors: Flexible bands that can strengthen your whole body? Sounds like an irresistible way to exercise indoors. (Searches for band workouts +1,913%)
- Natural ginger: People are getting back to their roots by using this soothing oil for baths, massages and even as a condiment. (Searches for ginger oil +659%)
- Healthy habits: Diligent diners are using nutrition plans to be more mindful about what they eat. (Searches for nutrition plans +475%)
- Bee earth friendly: No more cling film! Get stung by the freshest zero-waste trend: reusable beeswax wraps. (Searches for beeswax wraps +146%)
- Getting very sleepy: Turns out that the way to sleep like a log is to keep a sleep log – just one of many sleep-ish ideas to try. (Searches for sleep optimisation +116%)
- Dry idea: People are ditching alcohol and opting for a life of sobriety, turning to Pinterest for motivational quotes and non-alcoholic drink ideas. (Searches for sober living +746%)
- DIY goat-milk soap: The 'greatest of all time' goat-milk soap is easy to make, and gives a gentle, moisturising clean. (Searches for goat-milk soap +231%)
- Cape not included: Add matcha, maca and other superfood powders to juice or a smoothie for a superhero boost. (Searches for super powders +144%)
