Swisse Wellness has announced its latest partnership, teaming up with actor Chris Hemsworth as its newest global brand ambassador.
“Chris is authentic and truly committed to living the quintessential Australian healthy lifestyle. Wellness is already such an important part of his life with a strong connection to nature which is at the heart of Swisse,” H&H Group global director of marketing, Severine Brichard-Rooney said.
“At Swisse, we are passionately dedicated to making millions of people around the world healthier and happier. Chris is an example of what we stand for and will help inspire our communities to do so with the active lifestyle he embodies.”
Hemsworth joins the team of Swisse ambassadors including Australian actress and long-term ambassador Nicole Kidman, Australian former international cricketer Ricky Ponting, Australia’s number one ranked male tennis player Alex De Minaur, Australian celebrity chef George Calombaris and yoga teacher Ashley Hart.
“The Swisse message of living healthier and happier aligns with my personal goals. I am looking forward to working with a company that shares these core values,” Hemsworth said.
The global marketing campaign featuring Hemsworth will include television and advertising commercials, as well as content-led social media.
