Nielsen, a global information and measurement company, has introduced new data revealing that the Daily Mail Australia audience hit a unique number of 6.322 million in January.
The publisher grew its audience by 18 per cent month-on-month, which is its highest result since Nielsen introduced monthly Digital Content Ratings in 2017 – a metric that at the time of its launch gave publishers, agencies and brands daily digital audience data across video, audio and text for the very first time.
Although all publishers increased audience numbers in January after the quieter end-of-year traffic, Daily Mail was one of two publishers that grew their unique audience numbers in December as well.
“Nobody knows better than we do that there’s always a degree of up-and-down volatility to DCR,” Daily Mail Australia managing director, Peter Holder, told Mumbrella. “But we’re nevertheless delighted to have experienced two consecutive periods of month-on-month growth – in particular, adding almost a million UAs to our December result.”
Month-on-month growth for the country’s top 10 news publishers varied from six per cent to 41 per cent in January. News.com.au remained the top news site, with unique audience members growing month-on-month to 10.239m. It is the only publisher that currently has an audience more than 10m.
Just ahead of nine.com.au’s 8.489m, ABC News websites finished on a unique audience of 8.49m. Both saw a 10 per cent ascent, with Nine’s smh.com.au growing by nine per cent to 8.298m.
Although they were outside the top 10, Buzzfeed Network, Vice Media Network, Pedestrian and Junkee Network also increased their audience numbers.