The college admission scandal has been dominating the news since last Tuesday when two Hollywood actresses were charged for taking illegal measures to get their children admitted to elite universities.
As daughter of the accused actress Lori Loughlin, influencer, Olivia Jade, has found herself at the centre of the scandal and is now in jeopardy of losing all of her beauty contracts.
After the news broke last week, Sephora, which Jade developed a highlighter and bronzer palette with, has pulled the product from its website. The retailer said in statement that after a careful review of recent developments, it has decided to end the partnership, effective immediately.
Similarly, Estée Lauder has made it clear that previous collaborations between Jade and its brands Too Faced and Smashbox, would not be renewed. “The Estée Lauder Companies’ brands have no current campaigns with Olivia Jade and no plans to work with her in the future,” read an email from the business.
According to WWD, Jade is also likely to lose her other paid influencer partnerships. She most recently worked with TRESemmé for NYFW, on a capsule colthing collection with Aussie retailer Princess Polly (that was removed from the site on Thursday) and on a college dorm makeover with Amazon Prime Student.
She currently has 1.3 million Instagram followers and 1.9 million YouTube subscribers and has disabled comments on both platforms. Her last Instagram post was March 1.
